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Our Services

Market Analytics

NAI Global Market Analytics works with retailers, financial institutions and consumer goods organizations to help optimize their store, branch and distribution networks. This holistic approach, which includes analysis of detailed geo-demographic data, customers and competitors, produces a cohesive vision to keep the network the correct size, in the right locations, targeting the right people at the right price points.

As part of NAI Global, NAI Global Market Analytics is connected to the premier global real estate services platform, a managed network with 5,000 professionals and 350 offices in over 55 countries worldwide. Whether your needs, are local, national or around the world, we invite you to build your business on the power of our network.

Services for Retailers

NAI Global Market Analytics offers two unique programs designed to help retailers optimize their store network, regardless of size or location:

Retail Builder™

Through our Retail Builder™ program we develop a store strategy that includes both the brick and mortar and alternative delivery channels to ensure the network remains vibrant and competitive. This comprehensive approach includes:

  • Market Analysis – We measure the geo-demographic composition of a particular market area and use customer segmentation to quantify the spend potential that exists.
  • Competitive Analysis – We survey and map all competitors within a store trade area, market and region, including: hours of business, size, location attributes (free-standing, enclosed mall).
  • Strategic Planning – We create a rolling three-year store blueprint that encompasses: new store locations, expansions, closures, relocations, renovations, non-traditional outlets.
  • Store Standards – We establish multiple standard store templates that include: footprints, layouts, staffing, hours, capital cost and sales expectations.

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